Paid acquisition with a revenue lens
Google Ads, Microsoft Ads, LinkedIn Ads, Local Services Ads and direct mail managed with a revenue lens: campaign performance tied to your CRM, call tracking and closed deals, so you know your real cost per customer.
Cosmo Californie Media manages paid acquisition for lead-generation and e-commerce businesses across Google Ads, Microsoft Ads, LinkedIn Ads, Local Services Ads and, when it fits, direct mail. Every account is run with a revenue lens: conversions are defined from real customers in your CRM and call tracking rather than clicks, so bidding learns from the right people and we can report your actual cost per customer. Recent results include a UK ducting supplier growing monthly sales 6.3x, a motorhome dealer doubling its phone calls at a 22% lower cost per lead, and a B2B SaaS company getting 4.5x LinkedIn form leads at 33% less spend.
- Platforms
- Google Ads (Search, Shopping, Performance Max), Microsoft Ads, LinkedIn Ads, Local Services Ads, direct mail
- Who it is for
- Lead-generation and e-commerce businesses, $200K to $5M in revenue, and agencies via white label
- What is included
- Audit and restructure, keyword and negative discipline, landing page routing, call and form tracking, monthly reporting with next steps
- Billing
- Monthly retainer per platform, scaled to ad spend; ad spend billed by the platforms and kept in your accounts
- Markets
- United States, Canada, United Kingdom, France and Europe, in English and French
What does paid acquisition management include?
We take over the account, audit it against a checklist of more than 50 settings, and rebuild what the audit shows: campaign structure, location targeting, keyword and negative keyword discipline, the landing page each search lands on, and the conversions the platform learns from. From there the work is daily, weekly and monthly checks, hypotheses and targeted experiments, and a monthly report that says what happened, why, and what we are doing next. Ad spend is billed directly by the platforms and stays in your accounts.
The platforms we run are Google Ads, including Search, Shopping and Performance Max, Microsoft Ads, LinkedIn Ads for B2B, and Local Services Ads for local businesses. Direct mail comes in where the situation calls for it, usually as part of a multi-step outbound sequence alongside email and a sales rep.
Why does "a revenue lens" matter?
Every major platform now bids on your behalf. Google Smart Bidding, Meta's automated strategies and LinkedIn's optimised delivery all price each auction by studying the conversions you report back and then looking for more people who resemble them. The platform has no idea whether those conversions are any good for your business. Feed it phone clicks and it finds people who tap call buttons. Feed it every call, including existing customers rescheduling, and it learns the profile of everyone who dials you.
So the first thing we do in an account is decide what a conversion means in your business and wire it back from the systems that know: the CRM, the booking calendar, call tracking, the store. For a local medical practice, counting only first-time callers who stayed on the line past 30 seconds cut the cost per booked appointment by 26.5% and added about $94,600 in booked revenue in a quarter, with no change to the ads, the budget or the landing pages. For a medical clinic with six loosely defined conversion types, the same change made the dashboard look worse while monthly new patients tripled.
What results have you produced?
- A UK B2B ducting supplier grew WooCommerce sales 6.3x in nine months, from £16,586.95 to £104,851.24 a month, after we built campaigns around the products it manufactures and connected its offline quotes to the ads that started them.
- A UK motorhome dealer went from 97 to 213 phone calls of a minute or longer, year over year, with cost per lead down 22%, after we listened to every call and moved the budget toward buyers.
- A B2B technical SaaS company produced 4.5x LinkedIn form leads at 33% less spend by turning its handbooks into Document Ads, after Google Ads had already given it 3x leads at the same cost per lead.
- A five-office medical practice halved its cost per conversion in 20 weeks and generated $314,000 to $374,000 in revenue at a 5.13x return, by splitting one radius campaign into six.
- An optical eyewear brand ran at about $270,000 a month across several countries and languages.
Each page states where its numbers come from and any caveat, including revenue that is knowingly under-reported.
How is it priced?
Each platform runs as its own monthly retainer, priced by the ad spend it manages, with a performance-based structure available for larger budgets. The retainer includes the audit and restructure, ongoing management, landing page recommendations and the monthly report. Consulting outside the retainer and change orders are $60 an hour, agreed before the work starts. We usually begin with an audit whose fee is credited across the first months if we continue, so the account is never taken over blind.
What happens if you stop?
An account that goes unmanaged tends to decay quietly rather than break. One client that took its Google Ads in-house after a year with us saw conversions slip 21.6% over twelve weeks and 42% in the final two, on 31% more spend, which cost about $4,100 more than the fee it saved. We put that case on the site so the trade-off is visible before the decision, whichever way it goes.
If your ads bring in leads that your sales team or your dashboard cannot vouch for, shoot me a message and we can map out what your real cost per customer is.
Book a CallQuestions about this service
Which platforms do you manage?
Google Ads across Search, Shopping and Performance Max, Microsoft Ads, LinkedIn Ads, Local Services Ads and direct mail. Paid social on Facebook and Instagram is run by our paid social specialists when the engagement calls for it. We frame conversions the same way on every platform, because they all use automated bidding.
What ad budget do you work with?
From a few hundred pounds or dollars a month, such as the motorhome dealer at about £1,000 a month, to accounts spending around $270,000 a month across several countries. Retainers scale with the spend, and a performance-based structure is available for larger budgets.
Do you run accounts in languages other than English?
Yes. The team is French, English and Spanish speaking and manages accounts in the United States, Canada, the United Kingdom, France and the rest of Europe, researching the culture of each target country before building the strategy.
How quickly will I see results?
Tracking fixes show up in the account's learning within weeks, and structural changes within one to two months. The motorhome dealer's share of all leads from Google Ads jumped from 24% to 37% the month after we split its budgets. The ducting supplier's growth built over nine months as spend scaled 2.5x on a steady return.
Who owns the ad accounts?
You do. Accounts stay in your name, ad spend is billed to you by the platforms, and every campaign, audience and conversion we build stays with you if we part ways.
Can an agency hire you to run its clients' paid search?
Yes, that is our white-label service. We ran a medical agency's entire Google Ads manager account, taking its churn-risk accounts from 22 of 71 to 3 of 98 in nine months. Details are on the white-label SEM page.
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Book a Discovery CallCase studies for this service
B2B E-commerce Google Ads + Offline Sales Attribution
WooCommerce sales grew from £16,587 in January to £104,851 in September 2026 for a UK ducting supplier, with 93% of orders attributed to their source.
Getting Our Ears Dirty for a Motorhome Dealer
Calls of 60 seconds or more from Google Ads went from 97 to 213 for a UK motorhome dealer, and cost per lead fell 22% (March to September, 2025 vs 2026).
LinkedIn for B2B
A unified Google Ads and LinkedIn strategy for a B2B technical SaaS company produced 4.5x form leads at 33% less spend.